Harmoney

Neither a borrower nor a lender be. The famous line from Hamlet continues to shape how people feel about money. So when Harmoney, a peer-to-peer lending company, entered the New Zealand market they faced a quandary how to make New Zealanders comfortable with borrowing from and investing in fellow Kiwis.

The solution? Go straight to the source. I helped them start a new conversation about money. I directed and interviewed an eclectic mix of the early adopters in peer-to-peer lending and wove their stories together into an engaging series of TV commercials, social stories, and print and billboard assets

Director/Writer: Alison Farmer
DOP/Photographer: Simon Clark