Now more than ever, we need the internet for just about everything, but parts of the US are often left with unreliable service or no internet. To highlight the lack of network choice we told the stories of what this means for people in small towns across America. These pain point stories served as an emotional proof point for the 2021 Un-Carrier when T-Mobile announced billions in small town wireless investments. Following the announcement, we created a TV commercial reinforcing the idea of a new choice in wireless.

Long form Un-Carrier: 
Creative Director and Writer Alison Farmer
Director Erin Heidenreich

Production Partner: Furlined

TV Commercial: 
Creative Directors Alison Farmer and Leif Allen