BNZ | Be Good With Money

The Bank of New Zealand wanted to show that sometimes the rugby stars fans look up to on the field are fallible like the rest of us. Building on a robust pre-interview process I persuaded stoic athletes to show vulnerability and share highly personal stories about their experiences with money. Working with Colenso we crafted a series of television commercials, social stories and out of home assets that enabled BNZ to effectively maximize their corporate sponsorship across broadcast, print and social.

Director/Writer: Alison Farmer
DOP/Photographer: Simon Clark
Agency: Colenso BBDO