When T-Mobile wanted to share its commitment to supporting individuality and equality, our team went all in to amplify T-Mobile’s sponsorship for the first ever US based World Pride Parade in New York. We created a Time Square OOH campaign featuring our employees, a TV commercial for the New York Market and dozens of stories for brand channels on Twitter, Instagram, and Facebook.

Creative Directors: Alison Farmer, Eunice Do and Jocelyn Chang

Creative Producer: Andeep Singh

Photographers: Simon Clark and Taylor Castle